clazzi//electronics

Saturday, March 6, 2010

Electronics. A wholly intriguing word.
I shall be discussing this word as a relationship to technology, and please don't mind me if I constantly stray off topic as I am just penning down my (landu0mu) train of thoughts.
Indeed, right now as you are viewing this at least 2.1 million people are using some form of electronic appliance. No, I just made that up.
Certainly technology has eroded its way deeply into our lives such that we may not survive without it. Perhaps you may offer somebody $100 to delete their Facebook accounts, and yet I'm sure most of them will decline your generous offer. It has become a social norm in developed countries to be involved in as much technology as possible. Just look around: how many people own an iPod, handphone, laptop...et cetera. The number of people on social networking sites like Facebook and Twitter is astounding. The Internet (now spelled internet) is gradually swallowing the cosmos and breaking barriers and boundaries. It is no longer, as the Chinese have always loved to think, needed for you to take a step outside your house to gain the much loved artifact called information. In fact you don't need to take a step away from your computer, let alone outdoors! The world is SHRINKING!
Technology as its own entity is rapidly expanding within the oblate spheroid of what is left of the Earth. Just look at the highly successful Apple. They started out with the original Mac, and now the MacBook Pro rocks the world. They began a series of Walkman-esque devices called iPods, and now the variations of iPods cover everybody's needs. They created a good use for touchscreen, and now this has blossomed into the iPod Touch, iPhone and iPad. In fact they started a trend of using a small 'i' in front of a descriptor to personalize everything. Seriously, who can doubt that countless organizations have plonked an 'i' in front of a product name and released it into the world?
Aside from this, science has proven to be the major driving force for technology. Nanobots, remote control robots, microchips...the list is endless. This is actually what is advocated in the music video. It depicts the construction of robots and mechanoids. They are assembled piece by piece and prove to be of an identity similar to artificial intelligence and emotions. Light and electricity simmers sporadically throughout the video and portray an ever-changing world of technology. In addition, the common colour scheme associated with technology (bright coloured skeletons on black) is continued. There is a constant pulse, bringing about the feeling of continued progress. Indeed, an innocently designed music video brings about many stirrings to the observant viewer.

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